Interbrand highlights the ability of AXA to "redefine its industry by focusing on customer insights". Available, attentive and reliable, AXA is committed to offer its clients "tangible proofs", successfully supporting its new brand positioning. Interbrand highlights also the strong senior-level and employee commitment to the AXA brand.
In parallel to this survey, for the first time AXA ranks among the most ecologically responsible brands. This ranking emerged from another survey conducted by Interbrand of consumers in the world's ten biggest markets (United States, Japan, Germany, France, United Kingdom, Italy, Brazil, Spain and India). These consumers were asked how the environment impacts their purchasing decisions, and also about their perception and general understanding of the environmental activities of each brand in the survey.
The inclusion of AXA in this ranking attests to its genuine interest in these issues, as well as to its determination to play a major role in this area.
With more than 35 years of experience, Interbrand has established strong credentials in the field of brand assessment. The annual ranking of the Best Global Brands is considered today as one of the three most influential with respect to corporate executives.
The independent organization has developed its own method for analyzing the value of multinational groups, based on criteria such as financial performance and the role and presence of the brand in its various markets.
With more than 35 years of experience, Interbrand has established strong credentials in the field of brand assessment. The annual ranking of the Best Global Brands is considered today as one of the three most influential with respect to corporate executives.
The independent organization has developed its own method for analyzing the value of multinational groups, based on criteria such as financial performance and the role and presence of the brand in its various markets.
