NEW YORK – October 26, 2009 – AXA Art, the worlds leading fine art insurance specialist and Cranbrook Academy of Art announced a creative collaboration. Under the terms of the relationship, AXA Art has commissioned the prestigious art academy to conceptualize, design and create a 21st Century experiential environment to be installed in the AXA Art lounge at Art Basel Miami Beach 2009. The space will serve as a respite, where the company will host its collector clients and guests in attendance at the fair.
President and CEO of AXA Art’s North American operations, Christiane Fischer noted: “We are extremely enthusiastic about AXA Art’s alliance with the venerable Cranbrook Academy of Art and look forward to sharing the creative results with attendees to Art Basel Miami Beach, which continues to be recognized as one of the most important art market events on the international calendar”.
The Cranbrook design-build team, lead byfour of the Academy’s s artists-in-residence, includes Beverly Fishman, Elliott Earls, William Massie, and Heather McGill. AXA Art requested that they use The Thrill of Creating as inspiration and consider modernity, functionality and innovation while transforming the lounge space. Elements of the installation will employ design and lighting disciplines, consisting of undulating, pixilated walls constructed out of laser-cut cardboard over a steel armature, layered with applied patterns. Moving patterns will be projected onto the walls and LCD displays running video loops will also be employed. In addition to the ambient light created by the various projectors and displays, lighting design will be used to further shape the space. Seating for fifteen will be provided out of the same laser-cut cardboard over steel armature”.
”We’re delighted to be working with a company that has taken such a strong position in supporting art and design and look forward to bringing Cranbrook’s unique and renowned creative energy to Art Basel Miami 2009,” says Reed Kroloff. Director, Cranbrook Academy of Art and Art Museum.
Visit AXA Art in the Collector’s Lounge
Attendees to Art Basel Miami Beach 2009 are invited to visit AXA Art in the Collector’s Lounge. There will be opportunities to engage the artists in residence from Cranbrook Academy of Art on the design elements of the installation.
Expertise on hand at the fair
Art insurance is one of the main business activities that help the art market thrive. And, with more than 40 years of experience as a fine art insurance specialist; AXA Art is among the forefront of businesses that helps the art world move. Protecting the economic and emotional investments of collectors through art insurance products and services is AXA Art’s only business focus. The company’s business models calls for assisting clients in all aspects of collection management. Members of AXA Art’s senior management from its international offices, as well as its in-house Fine Art Experts, underwriting and business development representatives will be available at the lounge to answer questions or concerns on collecting and insuring cultural artifacts. In addition to their own proficiency, they work in tandem with a global network of art industry experts and can offer access to expertise on packing, shipping, storage, loss prevention, disaster recovery and restoration.
VIP Guided Tours
As the official provider of VIP guided tours of Art Basel and Art Basel Miami Beach, AXA Art’s fine art experts will conduct tours of the fair in English, French and German. VIP card holders and members of the press may arrange booking for a guided tour by contacting – Brian Shannon BShannon@axa-art-usa.com, Telephone: (312) 469-5156. Participants will be introduced to treasures, rare objects and sensations on exhibition.
About Cranbrook Academy of Art
Founded in 1932, the Cranbrook Academy of Art is acknowledged world wide as a preeminent graduate level school of art, design and architecture. This independent degree-granting institution offers an intense studio-based experience where artists-in-residence mentor students in art, architecture and design to creatively influence contemporary culture. Master's of Fine Arts degrees are offered in nine disciplines including 2D Design, 3D Design, Ceramics, Fiber, Metal, Painting, Photography, Printmaking and Sculpture and a Master's of Architecture degree. Cranbrook is an internationally renowned educational community dedicated to excellence in the arts, education and science. Cranbrook is located at 39221 Woodward Avenue in Bloomfield Hills, Michigan, and is comprised of the Academy of Art, Art Museum, Institute of Science, Schools and other affiliated cultural and educational programs. For more information, call (248) 645-3300 or visit the web site at www.cranbrookart.edu.
About AXA Art Insurance
International reach, unrivalled competence and a high quality network of expert partners distinguishes AXA Art, the only art insurance specialist in the world, from its generalist property insurance competitors. Over the past 40 years and well into the future, AXA Art has and will continue to redefine the manner in which it serves and services its museum, gallery, collector and artist clients, across Asia, America and Europe, with a sincere consideration of the way valuable objects are insured and cultural patrimony is protected. For more information visit www.axa-art.com